Tag Archives: crm

Where CRMs fall short

There was a great article in Information Week recently talking about how CIOs Aren’t Getting What They Need From CRM. What’s particularly interesting here is what it cites as the most negative parts of a CRM and why.

One of the lowest scoring areas for a CRM was partner management. Mainly because a CRM doesn’t have the data accuracy needed to perform these functions.

CRM doesn’t have the data accuracy needed to perform these functions.

Only portions of CRM data tend to be correct, usually just about the opportunity. Not about the actual customer, the specifics of the closed deal and other parts that are important to the management of the partnership.

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